Dewey: Read The Room
2025
2025
This Ai centeral project was created in tandem with a team of stagwell interns, attempting to solve tge question of how to implement AI into a branding agency to faciliate workflow?
our group decided to create an AI chatbot for designers:
Meet Dewey:Dewey is an AI agent plugin for the Adobe Creative Suite that brings the library-state-of-mind to creative professionals. he’s an in-workspace guru that stewards over archival materials and industry trends to provide the most forward-thinking suggestions. No matter where you are in the Adobe Creative Suite, Dewey waits for you by your toolkit—always ready to pull insights on previous projects, source relevant case-audits and analogues for landscape analyses, and facilitate productive brainstorming.
As the sole designer on this project, I was responsible for creating all of the visual elements from start to finish. I designed Dewey as a small, glowing character who playfully hides behind the Adobe dashboard. While each designer can customize Dewey’s silhouette to suit their style, his signature rounded, glowing features remain—making him instantly recognizable.
The UI is intentionally simple yet distinct, standing out against Adobe’s typically muted grey interface. Dewey is always ready to pop up, chat, and assist with AI-powered design tasks, bringing a touch of personality and warmth to the creative workflow.
Brand design
UI/UX
Logo
Character design
