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Noro Yarn

2025
"From ancient times, Japanese have accepted, enjoyed and been charmed by the ununiformity, unevenness and occasionally the coarseness of nature. It may be the base of us, and not only the basic philosophy for Noro yarns."

This unofficial redesign channels the spirit of Noro Yarn, celebrating its dedication to handcrafted luxury. As an avid knitter, I’ve long admired Noro’s outstanding reputation within the yarn community. While the company’s packaging already reflects the quality of its products, I saw an opportunity to elevate its brand identity further.

For this theoretical rebrand, I reimagined Noro as a niche luxury brand—drawing inspiration from the classic, thoughtful packaging of its yarns. I redesigned the company’s website and magazine to reflect the same artistry, texture, and richness found in the yarn itself, ensuring the visual identity matches the quality and value of its products. After all, why can’t yarn be considered a high-end product?




rebrand
magazine/ print design
website
Logo
Merch